Paul Riddle, Founder and President
As Founder and President of Innovative Direct Media, Paul puts his 17 years of direct marketing industry experience to work providing strategy, tactics and top-level list guidance to IDM clients. As a former General Manager with infoUSA and Director of New Business Development for Stevens Media, he has extensive exposure to integrated marketing programs. We service a wide variety of clients ranging from UC Berkeley to ASIS International. Paul brings this talent and dedication to every campaign for every client at IDM.
Contact: PaulRiddle@InnovativeDirectMedia.com
Tony has over 15 years of direct marketing and list experience, having worked at Stevens Media, Chessie Lists, and TaCito Direct. He was instrumental in starting Stevens Direct InfoSource, which sent targeted emails to opt-in proprietary lists. Many IDM clients put his email marketing expertise to work on their behalf, including the Robotic Industries Association, Aarcher Institute of Environmental Training, and Staywell/American Red Cross Strategic Business Alliance.
Contact: Tony@InnovativeDirectMedia.com
Jana brings 8 years of direct marketing experience to her position, which gives her the background to work with multiple vendors, oversee accounting, and manage the office. Before joining Innovative Direct Media, Jana handled list management, list brokerage, customer service, billing and collections for Stevens Direct. Her knowledge and contributions significantly enhance the level of service and support provided to IDM clients.
Contact: Jana@InnovativeDirectMedia.com
As an IDM Senior Project Manager, Keshia's skills and positive attitude are a valuable asset. A Texas Tech graduate, she has a high level of professionalism and two years of direct marketing experience. Her project management skills support the maintenance of many of IDM’s largest projects from fruition to completion.
Contact: Keshia@InnovativeDirectMedia.com
When a client needs help with copy, IDM is fortunate to have Kristi and her 5 years of editing and writing experience at the ready. Kristi is also Editor-in-Chief of ON magazine, which is published by Innovative Direct Media.
Contact: Kristi@onmagazine.net
